Using the right color scheme can do wonders for your brand.
It’s not a joke. There’s a reason big brands like Google, Uber, and Dropbox have stuck to a consistent color scheme for years. I don’t see any pages on the website that deviate from the brand colors.
If you want to do the same but didn’t have a clue, this article will help you. Find some of the best color palette generators you can use to choose colors for your brand.
But first, for those who don’t know, let’s get the basics right.
What is a color palette?
A color palette is a range of appropriate, related colors that can be used for a variety of design purposes, including:
- logo
- Whole brand identity
- infographics
- website design
- mobile app
It helps convey your brand’s message through the right colors.
Benefits of choosing the right colors for your brand
As mentioned above, choosing the right colors for your brand is an important aspect of running a successful business. Here are some notable benefits of using the right colors:
give meaning to your brand
Did you know that each color has a meaning?
For example, blue signifies trust, brightness, safety, and responsibility. Orange, on the other hand, expresses playfulness and fun. Every color has a message, and choosing the right colors for your brand means conveying the right message.
Contribute to gaining customer trust
Everyone likes comfortable, professional colors, and the same goes for your customers. When people see your brand with colors that pop in a positive way, they’ll stick with your brand for a long time, if not forever.
Make your brand recognizable
Using the right colors for your business means creating an image in your customers’ minds. If you use that color everywhere, including on your website and emails, users will get used to it. The next time you see your brand colors, you’ll probably recognize it right away.
Let’s take a look at the color generator.

cooler
First on the list is this amazing drag-and-drop color palette generator called Coolors . As the name suggests, this service is very good at what it does. You can also adjust each color, drag and drop different color codes, change the order, and generate similar alternate colors.
Once you have the color codes you want, you can lock them or you can also press the spacebar to find alternatives. Coolors is web-based, but also comes with an IOS app and Adobe add-ons.

Adobe color CC
I don’t know about you, but I love Adobe software. Each tool has amazing features and unmatched prices. Speaking of this Adobe Color CC , it is a great tool that allows you to create color palettes using photos or from scratch.
There are a lot of deep customization options that can be overwhelming at first. However, once you get the hang of it, you’ll find that you can do some amazing things with this tool.

brand color
BrandColors is a great resource to borrow inspiration from. We have a huge collection of official brand color codes from which you can take ideas and come up with your own. This is perfect when you’re feeling too creatively depleted and need something to spark your creativity again.
We currently have over 600 brand colors and the collection continues to grow. That’s why famous publishers like Smash Magazine and Tuts+ have featured them many times.
Moreover, it is free to use, so please check it out.

color code
Very similar to the tools above, Toptal’s ColourCode is also a great palette generator that works with just a few mouse clicks and button presses.

Once you’ve completed your color palette, you can save it as a PNG or permalink, or simply grab the color code.
chroma
For people who have no clue about their color preferences, this tool may be the best option. When you open Khroma , you’ll be asked to select your favorite color and proceed from there.
Complete the survey and we will show you the best colors for your brand according to your preferences.
color drop
If you’re a fan of the flat design style, you’ll love ColorDrop. We have several ready-made color palettes that are perfect for your website or logo. The home page itself has a lot of options that you will probably spend a lot of time on.
ColRD
ColRD is one of the unique color palette generators. It shows you a rich selection of color options and displays similar colors right next to the color you’re creating. This way, you can dig deeper and ultimately decide on just the colors that work best for you.
Copaso
As appealing as its name, COPASO is one of the most advanced color palette generators on this list. It offers a wide range of different presets such as triad and tetrad. The user interface may be a little confusing for non-technical people, but the features make up for it.
color mind
ColorMind can read uploaded images, paintings, and other forms of art and easily retrieve color schemes. You can start by choosing a ready-made palette or take advantage of its features to create your own from scratch.
color hunt
It’s probably a tool made for designers. Color Hunt is another great option with a visually rich interface. Color Hunt lists new color palettes every day, so there’s a color palette for everyone. All you have to do is browse the library and get the code for whatever interests you.
color dots
Created with minimalism in mind, Colordot is a visually pleasing website that lets you create and control your color palette with a few buttons. Apart from the web app, Colordot also has an iOS app that lets you create colors on the go.
Pallet possible
Another great minimalist style tool that suggests colors at first and removes/adds them as you go. If you are in doubt about your choice, Palettable is the best option. The good thing about this tool is that it makes your entire website full screen, making it easier to visualize. You can save your palette as a permalink or a PNG file.
Eva design system
The Eva Design System is divided into five different color columns, giving you a lot of choice when it comes to color. Each column contains up to nine different shades of your chosen color, from light to dark. Once you have made final color adjustments, you can export the entire scheme as JPEG or JSON.
Flat UI Color 2
The latest version and upgrade called Flat UI Colors 2 is better than ever. The homepage itself features a set of 14 different color palettes, ranging from British to Indian and beyond.
Each color palette contains approximately 20 professionally selected colors. To get that hex code, just click “Copy” and you’re done. You can also change the export format from HEX to RGB or RGBA.
conclusion
Now that you know what you need to know to choose the right colors for your brand, it’s time to create your color palette. We hope the color palette generator above will help you do that easily.




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