10 online tools to create infographics that will grab everyone's attention

Infographics bring your content marketing strategy to life. Discover the top tools to create infographics that attract, connect, and convert.

Information has value and graphics have appeal, and the combination of both makes infographics a great marketing technique.

They convey data and details very flavorfully. A good infographic tells a short story, is easily shared, and brings in business.

While you can’t completely replace text, you can use infographics to complement it in style.

In short, creating an infographic can help eliminate boredom, increase engagement, and keep users coming back from your website.

What is an infographic?

All have examples, so let’s take a look at them.

It will take 20 to 30 minutes to start talking about the website you are currently viewing. Long story short, I made something like this.

This topic has some overlap with the Interactive Content article, so it’s the same infographic I shared there.

Is this simple creativity? No, it’s not.

This is just a basic example of an infographic, but it can be very complex and provide much more information than this. for example:

Do you know the famous British rock band, The Beatles, which is an all-time best seller?

Now, after this, do the following:

If this surprises you at all, you’ll be amazed by our original interactive infographic . That’s quite a bit of creativity and skill.

What do the two infographics above have in common?

Both tried to convey descriptive (or boring) information in an interesting way. The second visual (the Beatles visual) was nothing but a short biography of the band in an interactive way.

That’s the main purpose. Keep things interesting while providing information.

However, be careful not to cram too much information into one visual. That would be disgusting to the reader.

Finally, infographics are simple and attractive visuals with clear information.

Why should I use infographics?

The internet is huge. But let’s check what it has to do with infographics.

a) Without Search Engine Optimization (SEO), your online business will not be successful. Therefore, if you are limited to just your website, you may lose out to the competition. Infographics, if good, can earn you valuable backlinks that can boost your SEO.

b) Infographics enhance user engagement with your content. A larger user footprint makes your website more search engine friendly and ranks higher on search engine results pages (SERPs). Plus one for SEO.

c) Infographics are easy to link and share, text is not. Infographics allow you to appear on your social media timeline. Free marketing, better coverage, and more business.

d) It requires time and skill to make, so it is not something that will appeal to everyone. This will make you more memorable and keep you far ahead of your competitors.

e) Infographics are relatively short so you can comfortably update them to stay relevant in the future.

Things to consider when creating an infographic

Creativity is fascinating. However, it’s easy to get lost in a myriad of ideas and lose productivity. Therefore, it is better to know what to do and what to avoid when starting an infographic.

concentration

Well, you can’t target everyone with one infographic. Therefore, keep your focus on a narrower audience segment. Information clutter and generalization are reduced.

great design

Create infographics using popular tools with preset color palettes and fonts. This includes font combinations, colors, shapes, and other appealing visuals. The creators of the tools know what they’re doing, so unless you’re a designer, it’s best to avoid custom combinations.

avoid overload

Infographics can do a lot of things, but they’re not articles, so don’t try to turn them into articles. Keep text minimal with appealing visuals. Infographics that scream huge amounts of text will scare people off.

negative space

Empty space between elements. This can be white or any other color. This makes it easy for readers to find the different elements and understand them all. That is, the area of ​​the infographic without any design or text. Make sure to leave plenty of negative space.

branding

After all, you are doing this to be recognized. Therefore, it is best to use a similar color scheme to your website. If not, at least include your logo and website URL in your infographic. However, be careful not to overdo it.

Now let’s move on to the list of the best tools for creating infographics. Please note that this list is in no particular order.

Kamba

I might sound a little biased towards Canva , so please bear with me. This is a powerful graphic design application with a great infographic maker that I’ve used many times.

Canva is easy to use. There are tons of beautiful templates suitable for almost any purpose.

Create your first infographic in minutes using the drag-and-drop interface. All you have to do is select one of its templates and start editing your text. You can edit the visuals according to your requirements using a huge library of elements.

Additionally, there are countless app integrations that continue to improve your productivity.

Canva is free. It has a pro version that gives a five-member team access to the complete template and element library by paying $119.99 per year. You can also apply as a student or nonprofit and use all features for free.

Adobe Spark

Adobe Spark is similar to Canva. Infographic Maker has free and premium elements.

There are plenty of free templates to start with. Similarly, it has a huge collection of assets for customization according to the event. As I said, if you’ve used Canva before, you won’t break a sweat much.

You can also import photos from Dropbox, Google Drive, and Google Photos.

It’s free, but has limited functionality and an Adobe Spark watermark at the bottom. Paid plans start at $99.99 per person per year, or $239.88 per year for a team.

infogram

Adding to the list will add Infogram . From the options above, you may feel that the free tier is somewhat limited.

Still, you can use Infogram to create infographics using our collection of free templates. Infogram sources free elements directly from royalty-free outlets such as Unsplash (for images) and Giphy (for GIFs).

Infograpm also allows you to connect and add functionality to various applications such as YouTube, Dropbox, etc.

Due to limitations, you cannot download projects on the free plan. There’s also a huge Made with Infogram strip at the bottom that can’t be removed without paying.

Finally, the free tier limits you to 10 projects with a maximum of 5 pages per project. However, there are four other paid plans starting at $19 per month.

revenge

One of the nice things about Venngage is its focus on infographics. That’s good. We’re not generalists like Adobe.

Venngage keeps you engaged with our never-ending list of free infographic templates. A premium catalog for professionals is also available separately.

When you click Download, you’ll see that this is not a free infographic downloader, but a free infographic maker. Therefore, the design cannot be downloaded. However, you can still share your visuals using the Venngage branding at the bottom.

This infographic maker integrates several features that allow you to easily add videos, participate in quick surveys, and collect emails with built-in forms.

You can create 5 different designs with the free plan. Paid versions start at $16 USD per user per month.

Visme

Visme is an all-purpose visual design utility, much like Canva. Its infographic maker has an excellent user interface and rich customization (free + paid).

Again, if you’re accessing it through Canva, you’ll feel right at home. There are a number of default elements to choose from. It has a lot of features and a free plan. Download your visuals for free in JPEG without your own branding.

Visme also has a list of useful integrations to enhance your infographics. These are divided into different categories such as video, marketing, productivity, etc.

Visme has created a video explaining 13 types of infographics and when to use them. This might be interesting. 😎

Visme’s paid plans start at $15 per month. However, you can only reach its full potential if you pay an annual bill of at least $29 per month. We also have discount plans for academics and nonprofit organizations.

pictochart

Piktochart has a great user interface. It’s smooth, fast, powerful, and clearly one of the best choices. This is a complete package for anyone who wants to try their hand at visual design.

It has a huge repository of elements, which all users have unlimited access to, even those on the free plan. However, the catch is that the free plan only allows 5 active visuals in 2 downloads.

Piktochart’s integration is limited, but you can import videos (YouTube and Vimeo) and a basic version of country maps. And it has a great built-in chart maker.

Paid plans start at $84 per member per year. For students and non-profit organizations, discounted to $39.99 per member per year.

picmonkey

Picmonkey is from the Shutterstock team. This tool takes some getting used to, but try it out as an intermediate to advanced user.

Even beginners can use this, but this application has a learning curve and is not the easiest application out of the box. That being said, there’s no reason a designer’s mind wouldn’t use this.

But the options are actually limited, especially for those looking for the free tier. In short, the free plan does not allow you to download works or get links to them.

Some editing options (such as animations, smart resizing, etc.) are not included in the introduction of paid plans, which start at USD 7.99 per month.

Bottom line: There are better (and free) options out there, so give them a try. But if you’re a professional, Picmonkey is worth your attention.

easily

This is the most barebones and economical option on this list.

Easel has some basic templates for free users. The user interface looks like something from the Windows XP era, but some of the templates are very nice.

Try it and see if you get the taste. But to be clear, this is the most limited option and applies mainly when the design department has no budget.

But very generously, this tool allows you to download visuals (albeit not in the best quality) without charging anything and without your own branding.

Paid plans start at $48 per year, and student plans are half that price.

Bifunky

Befunky was originally a photo editor that I’ve used many times. But now it is evolving into a graphic design application.

There are some great free templates to get you off the ground. Additionally, you can download projects without Befunky branding. Additionally, you can use royalty-free images directly from Pexels and Pixabay.

The user interface is not very intuitive. Additionally, premium design tools, such as AI enhancements, are reserved for paid subscriptions.

Nevertheless, it is a good option for those who have not invested in creating infographics. Paid plans start at $4.99 per month when paid annually.

Easy to chew

Biteable is all about creating infographic videos. With this app you can create videos like:

Sign in with your Google Account (or email) to access your video library. Edit backgrounds, text, and more with your own video clips, text, and images. You can also upload your own work.

Biteable also gives you the option to choose from different screen resolutions to suit your purposes. Notably, the free plan includes the Biteable watermark. Paid plans also cost a minimum of $228 per year for 3 users.

Final thoughts 👈

The best free option for creating infographics remains the people’s champion, Canva. Its free tier is a healthy package, and in most cases you won’t even consider paying for the premium option.

For an elite community, paying for Canva, Adobe Spark, and Visme is worth every penny.

If you’re looking to step up to infographic videos, Biteable is for you.