6 audience intelligence platforms you should try as a marketer

Audience intelligence is an analytical tool for successful marketing on the Internet. With tools like this, you can become a valuable digital marketer.

Businesses need to sell products and services. This can be done most effectively when there is a personal connection between the brand and the consumer.

Just sending random marketing emails won’t build a personal relationship with your consumers. Instead, you should research the global consumer market and target only the audience that will value your brand.

Companies use a variety of tactics to accomplish this, but the best way is to apply audience intelligence research concepts. And there are many automated online tools for such tasks. The purpose of this article is to introduce you to the best tools that offer tangible benefits.

What is audience intelligence?

This is an advanced marketing research method that goes beyond customer feedback. Audience intelligence is about collecting large amounts of customer interaction data and finding patterns in this vast amount of raw data. This pattern ultimately reveals why certain consumer groups stick with certain brands.

Marketing research data like this also answers what makes your brand’s audience special and the best ways to connect with them.

As a result, Audience Research Intelligence collects a variety of data points, including:

• Social media interactions
• Likes and dislikes about videos, comments, content, and advertisements
• news consumption
• Follow and connect on social media
• App, online marketplace, and website usage data
• Choices for consuming article, video, or audio content

Audience intelligence research helps segment, format, and structure such research data. Once the analysis is complete, your marketing team can answer the following questions about your consumer group:

• Who do consumers listen to?
• their sources
• Interest in brand or business
• customer preferences
• social and personal beliefs
• Lifestyle choices and affordability of that lifestyle

In a nutshell, Audience Intelligence takes the guesswork out of brand marketing and accurately delivers advertising and marketing resources to the users who will convert.

Now that you know the definition of this advanced marketing technique, it’s time to check out the following audience intelligence platforms that are making waves in the industry.

audience

Not everyone is a target. Therefore, marketers need to understand and reach their key audiences. Audiense makes this easy with its audience analytics tools.

Use social data to understand your target audience and engage them smartly. Therefore, marketers can identify the most important audience groups for their business. This enables better business decisions and increases relevance.

Audiense also allows you to segment your audience by showing them what they want and how they connect with you. Marketers can use the same platform to identify influencers, allowing them to engage with their audiences in a better way.

Additionally, this tool also shares insights into your audience’s personality, which you can use to understand how your customers think. It’s also useful if you want to develop a comprehensive media strategy.

This platform allows you to export your data in PDF, XLS, and PPT formats to share with your teammates and clients. It also provides built-in report templates that can be used for meetings and analysis.

spark toro

SparkToro gives you instant audience insights. As a result, you can spend your time engaging with them instead of researching them. Analyze data from 12 social platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Reddit, Instagram, Pinterest, and Vimeo.

Manually parsing actionable data about your audience can be hectic, but this tool gets the job done in no time by crawling 80 million social profiles and web pages. Once you’ve found the key factors that influence your audience, you can easily segment them and apply tailored marketing strategies to them.

SparkToro can collect demographic data about your audience, including gender, occupation, education, and political interests. This tool also lets you know about your online behavior and activities.

This platform helps you quickly collect structured data about your customers and filter it according to your preferences. Additionally, you can export your data in CSV file format for use in your marketing campaigns.

brand watch

Brandwatch is a consumer research platform trusted by marketers around the world for accurate audience analysis. Access deep consumer insights with just this powerful consumer research tool.

Get accurate data about your customers using 100 million online sources and examining over 1.4 trillion posts. Advanced AI technology helps you find what you want in no time. This tool can also perform image analysis using deep learning and neural networks.

Brandwatch uses Brightview’s machine learning technology to categorize data based on user choices. It also integrates data from new sources faster than other tools on the market. You can also scale up as you grow and integrate with other applications you use.

The tool has a flexible user interface that allows you to view your results using over 50 live visualizations. You can also quickly compare multiple datasets. In addition to proactive alerts and smart reporting, this tool is also suitable for sharing insights with stakeholders.

quant cast

Looking for easy data insights into evolving consumer behavior for your company or clients? Quantcast can display all the interactive audience insights you need within seconds.

It allows you to research potential customer segments and use that data to develop smart media and marketing strategies. Marketers have access to over 100 million online sources to create accurate marketing plans. This one platform is enough to strategize, activate, and measure powerful marketing campaigns.

Key research data on consumer interests, purchase history, occupation, used devices, domain affinity, and demographics is available on Quantcast. Not only can you uncover unique insights about your existing customers, but you can also discover new audiences and grow your market capitalization.

Marketers can also compare multiple audience datasets to see audience overlap, predict unique audience reach, and allocate effective budgets. Additionally, you can reach the most relevant customers by enabling Custom Audiences.

figure pattern

People Pattern lets you use science and audience behavior to understand the patterns of your potential customers. It allows marketers to easily analyze, target, and activate high-influence audience segments.

While traditional market research can be biased and time-consuming, this tool uses data science technology to analyze social media data and generate actionable market insights. Identify demographic and psychographic attributes about your company’s existing audience.

People Pattern can also identify and analyze your competitors’ audiences. Target customer personas are also taken into account to generate leads from over 500 million candidates. You can also use this platform to develop personalized media strategies and identify influencers for brand promotion.

NOW Afinio

Online marketers can use NOW Affinio to analyze, segment, and understand their target audience. You can use graph analysis to uncover meaningful patterns across your social data and visualize your audience using shared interests and affinities.

Using this tool, you can get a complete picture of your audience, including the silent majority who refrain from actively posting. NOW Affinio helps you find the content your audience consumes so you can create personalized client pitches.

When it comes to planning and optimizing personalized campaigns, this platform is perfect for creating better personas, researching competitors, and discovering relevant influencers.

So far, you’ve discovered some tools for audience intelligence. Next, we will discuss its use cases, marketing effectiveness, and benefits in detail.

Audience intelligence use cases

Pinpoint your brand audience

All businesses need to identify their target audience to ensure continued revenue. Sellers of niche products and services need more sophisticated user identification to help sell their products at affordable prices. Audience intelligence can help you achieve this.

Segment your audience

Marketing teams need to segment their target audience into smaller groups so that ads and marketing content can be displayed cost-effectively and effectively. Audience intelligence primarily segments your audience using criteria such as audience size, demographics, psychographics, behaviors, and interests.

Segmentation by socio-demographics

Marketing also needs to connect the dots between smaller customer groups and find the socio-demographic patterns that connect all these consumers on a global stage. This research goes beyond general demographic data and focuses on portraying brands as culturally relevant to audiences around the world.

Influencer discovery

Audience intelligence can also help identify individuals who act as influencers for previously segmented audience groups. You can then partner with these influencers to further showcase your brand in their posts and activities.

Media planning/PR

Audience intelligence research can help you identify the right news outlets, social channels, PR media, and more that your audience is following. That way, you can simply post your brand message to these selected platforms instead of covering all media channels.

Social media targeting of ads

You can also use this marketing technique to run advertising and promotional campaigns on appropriate social media groups and platforms to attract your target audience.

How digital marketers can leverage audience intelligence

Discover marketing opportunities

The main challenge for digital marketing teams is to increase their marketing efforts compared to what they are currently doing. Consumer behavior intelligence allows marketing teams to discover even more regions, cities, and cultures in which to promote their brand.

Find more viewers

You may have held back on your audience for that group because your promotional campaigns for that group didn’t have good results in the past. You can reapply audience intelligence research to these groups to find useful insights to recalibrate audience targeting.

Creating creative content

Audience intelligence can reveal what characters, stories, graphics, and emotions your target audience prefers. Therefore, you can tailor your digital marketing content to that data and make it more effective.

Brand partnership decisions

In some cases, your brand may need to partner with another creative or technology brand for sales and marketing assistance. Accurate audience intelligence research reveals which brand partners are more effective for your business.

Benefits of audience intelligence

1. Gain a clear understanding of your audience groups and effectively set your marketing strategy.
2. Marketing teams can uncover the human motivational factors behind brand preferences and leverage this data to rebrand.
3. The consumer spectrum changes every few days, weeks, months, and even events around the world. Leverage audience intelligence to understand the triggers for such changes before your competitors and modify your services accordingly.
4. Reduce the cost of general online advertising, content, and marketing campaigns with personalized campaigns for each audience group.
5. If your brand marketing strategy allows you to invest in event and partner sponsorships, you can do so effectively.
6. Place your content and ads on the right media and platforms where your audience will spend more time.
7. There’s no need to waste your marketing budget on hundreds of influencers and affiliate marketers. You can identify the most valuable people and connect only with those affiliates and influencers.

last word

Audience intelligence analysis is an advanced and complex marketing research that must be performed carefully. Wrong marketing insights waste time, effort, and marketing budget. Needless to say, you will lose out to your competitors.

Therefore, you can’t just choose an online tool for audience research. You need to perform in-depth research work on the platform to see if it is true to its word.

Checking out the above tools for your audience intelligence analysis project will save you time and money on market research. If any tool is satisfactory and gives you results according to your business model, you can sign up for that particular platform.

You might also be interested in this guide to sentiment analysis and the best social listening tools to make your marketing team more powerful.