Samsung may partner with Google on AI to improve Bixby

When it comes to the field of virtual assistants, there are only four names that stand out : Google Assistant, Siri, Alexa , and Cortana . Samsung has also developed its own digital assistant called Bixby, but Samsung’s in-house AI assistant remains a distant competitor in terms of functionality so far. This is partly due to Bixby’s limited availability and partly due to Samsung’s relative lack of expertise in AI development when compared to the likes of Google, Apple and Microsoft. This is probably due to the presence of

Samsung seems to realize the same thing, which is why the company is keen to collaborate with Google on AI to enhance Bixby’s capabilities. During Samsung’s conference at IFA 2018, Kim Hyun-seok, president and CEO of Samsung’s consumer electronics division, said Samsung could leverage its position as a leading consumer electronics brand and form a cooperative relationship with Google. suggested that there is.

“Samsung is developing its own voice assistant, Bixby, and could consider various cooperation (forms) with Google in this area. They may be directed to one of the services,” SamMobile quoted Hyunsuk as saying.

He added that Samsung has an advantage compared to other companies that primarily dabble in AI research. The main reason for this is that while the South Korean giant can manufacture all kinds of hardware that can host virtual assistants, the pioneer in the field of AI development lacks such technology. same.

“Samsung is a company that sells about 500 million devices worldwide each year, and it can use this as bargaining power to negotiate the level of cooperation with AI leaders like Google,” Hyun-seok said. added. However, he declined to say whether the two companies have entered into a mutual collaboration on AI research, with Bixby at the center of the progress and improvements.