How to cut your SEO tasks in half with Semrush Automation

Discover Semrush’s SEO tools and processes to help you create robust and easy SEO automation workflows for your small business, web content, PPC, or marketing initiatives.

Search engine optimization (SEO) is about understanding how major search engines such as Google, Bing, Yandex, and Yahoo find and present your content to the public.

This is where you do some online research to find out which keywords are trending and which are performing well. Then, create content, update content, generate backlinks, engage with social media, and much more.

Often, SEO experts find that by the time the content hits the market, the value of the keywords has significantly diminished. This happens because the manual work involved in SEO takes a lot of time before a strategy can be implemented.

What about a fully automated SEO solution that takes care of everything from strategy planning to SEO implementation with the click of a button?

Well, you might not be able to automate everything with one click. Still, the Semrush SEO toolkit for small businesses and digital marketers allows you to automate a lot compared to your current manual SEO workflow.

SEO is repetitive, boring, and time-consuming

In traditional SEO, the main things you do on a weekday are:

• Use third-party web apps like Google Trends to research trending keywords.
• When you search for keywords on Google or Bing, you’ll see top results related to content such as blogs, infographics, press releases (PR), videos, online courses, and more.
• Next, work with your content creator to create a content outline.
• Submit your outline for approval, and once approved, work with the content author to begin writing the content.
• Again, submit content such as blogs, videos, and infographics to your site editor or client for approval.
• Once you’re done, publish your content and start promoting it from your social channels.
• You will also be tasked with creating hundreds of backlinks to the original content to improve the performance of your content.
• It goes without saying that we’ll be monitoring your content’s rankings on a daily basis to see if it’s going up or down, and if your rankings drop, we’ll ramp up your SEO to boost your content.

Now, that’s a ton of manual work that we do for all of our keywords throughout the year. This is not an efficient system. Automation is necessary to remove manual labor from SEO, make SEO work flawlessly, and invest less in tedious tasks and more in sales.

What is automation in SEO?

SEO automation is the process of automating manual and repetitive SEO tasks. You can also call it a factory lineup or a streamlined workflow for your SEO marketing strategy.

SEO automation is extremely beneficial for SEO agencies, digital marketers, and businesses that do their own SEO. For example, you can use Semrush’s Zappier integration to analyze bulk keywords directly from your spreadsheets or project documents.

Additionally, the Semrush content outline builder app allows you to automatically create hundreds of content outlines. And the list goes on!

SEO automation allows you to publish content faster than competing agencies and companies. Thus, you can enjoy organic traffic to your blog, e-commerce outlet, dropshipping platform, online course marketplace, and other websites faster than your competitors.

Which SEO tasks can you automate?

Almost any task in your SEO pipeline that doesn’t require human creative and decision-making input can be automated using Semrush.

However, you may need to learn how to script advanced automation using Semrush and Python. Alternatively, there are If This then That (IFTTT) tools for conditional programming, such as Zapier. However, here are some SEO tasks you can automate right now.

• Keyword overview and keyword discovery analysis
• Analysis of keyword position or ranking
• Website visits or crawls by search engine bots
• Automatic monitoring of backlinks, brand mentions, etc.
• Audit the quality of your backlink profile
• Create SEO performance report
• Analyzing log files
• Create SEO titles and meta descriptions in bulk
• Create short-form backlink content in bulk and post online
• Analyzing keyword intent

What is Semrush Automation?

Semrush is a famous SEO toolkit. It comes with many automation features for SEO marketers .

Almost all SEO tools available within the Semrush subscription package are compatible with automation. This means you can automate bulk research using the built-in features of Semrush’s SEO tools.

Alternatively, you can integrate Semrush functionality with other business tools using third-party integration tools such as Zaprier or IFTTT. Therefore, you only need to assign a few SEO marketers to run a large-scale SEO agency or SEO project within your company to promote your brand or product.

Semrush has a lot of automation opportunities. The most widely used and easy to use Semrush automations today are listed below.

Best Semrush automation tools

#1. automatic site audit

It is essential to stay on top of all technical issues related to SEO. In some cases, the Google search crawler may not be able to efficiently crawl your articles or content pages, causing many problems downstream. Therefore, you need to invest in multiple SEO marketers to find and troubleshoot such issues.

However, by automating your technical audit process, you can identify issues yourself. And that’s exactly what the Semrush Site Audit tool does.

Create a site or page crawl using a tool. This tool provides a variety of insights. We are currently checking over 140 elements. Once you understand your site’s crawling issues, you can quickly resolve any code or indexing issues on your pages.

#2. Automatic tracking of keyword positions

Semrush position tracking tool helps you monitor the position and ranking for the keywords that your site usually ranks for. Signs of ranking downgrades can help you develop a strategy to update your content as quickly as possible to get back to the top of the Google search engine.

SEO marketers can also schedule keyword position tracking reports to be sent directly to SEO managers’ email inboxes on a weekly, monthly, etc. basis.

#3. Easy audit of backlinks

Semrush backlink audit tool can automatically track backlinks from third-party websites to your website, landing pages, content pages, etc. This tool allows you to set various backlink quality metrics and start your monitoring project.

This tool continuously checks the quality of your backlinks. You can receive email reports or email notifications when the number of harmful backlinks exceeds a preset threshold. Therefore, you can instruct your SEO marketer to start removing harmful backlinks.

#4. Analyze log files automatically

Analyzing log files and understanding problems with your site can improve your site’s performance. However, this is a repetitive manual task.

Thanks to Semrush’s Log File Analyzer tool , you can now fully automate the above process and instantly find answers to the following questions:

• What site errors are detected by the crawl tools?
• Which pages on your website didn’t get Google crawlers after you published your content?
• Are you using your crawl budget cost-effectively?
• Which pages on your website got the most crawls?
• What is the process for managing Googlebot crawls?

#5. SEO reporting automation

For digital marketing agencies, it can be very tedious to create monthly or weekly SEO reports for their clients. Similarly, businesses may find that their entire SEO team is waiting for the month-end SEO report at the end of the month when they need to research search engine ranking strategies.

Thanks to Semrush’s SEO reporting tools, your SEO team can automatically create professional SEO reports in minutes. Reports can include the following metrics:

• Keyword organic search ranking
• Monthly SEO report
• Complete report on backlinks
• Complete site audit report
• Monthly Competitor Analysis and Benchmarking
• Complete report on site issues from site audit

summary

You might think that SEO isn’t suitable for automation, but you’d be surprised to know that Semrush has a suite of SEO tools aimed at automation.

All you need to do is use the above tools from the Semrush package to automate most of the tasks that successful and highly profitable SEO agencies don’t do manually.

You may also want to know about the Semrush SEO Writing Assistant tool and the Semrush .Trends tool for marketing strategy research.