8 Best Deep Linking Tools to Improve Conversions

There is a strong correlation between user experience and mobile app growth.

It is estimated that 77% of mobile applications are abandoned within three days of installation.

Therefore, the user onboarding experience is extremely important. A good user onboarding process should simplify complexity, limit steps, and always ensure speed.

Additionally, deep links are required for proper mobile app onboarding.

Deep linking is one of the must-know marketing terms in the mobile marketing industry. Both users and marketers can benefit from deep links.

Additionally, it simplifies the user journey by eliminating friction. This leads to higher conversion rates and user retention. It’s a win-win!

Mobile apps with deep links are easier to navigate and have lower ROI for brands. Deep links allow users to quickly move between campaigns and apps for a targeted and personalized experience. Deep links also help marketers direct users to the right content based on their visit intent.

This article explains mobile deep linking and which deep linking tools work best.

What is a deep link?

Deep links make your app behave like a website. This means users can click a link on the web, email, SMS, or another app to access that feature directly. It helps mobile marketers create custom customer journeys, app onboarding experiences, and mobile commerce conversions.

Deep links start with the app’s name instead of “https://” like a regular URL. This allows users to access certain pages within your app where regular URLs would not work, such as mobile marketing pages.

The ultimate goal of deep links is conversions, so make sure to direct users to the in-app event you want them to attend. Let’s say you want someone to buy a product from your product page. Boost conversions by controlling the user journey and minimizing drop-off points.

Why deep links are important

• Increase lifetime value – Deep links direct users to the right content, increasing revenue, loyalty, and lifetime value (LTV).
• Boost acquisition – Deep links invite users to their favorite apps or offer special deals. You can also use multiple channels to reach more people, increasing your chances of converting.
• Streamlined user experience – Deep links allow users to easily find content without having to navigate. Additionally, users can access the app directly from social media, mobile websites, and more.
• Re-engage users – Deep links allow you to direct users to specific content after they are no longer active. You can re-engage your users by sending them push notifications with links to updated features, exclusive deals, or other information they’ll want to check out.

How do deep links work?

Deep links map each screen of your app like a website. This allows customers to seamlessly transition from web browsing to app browsing by displaying the app screen on each web page visited in a web browser.

If a user searches for your product on a mobile search engine and already has your app installed, they can access it directly by clicking on the deep link. Deep links improve conversion rates by removing a step from the transaction process.

You can use deep links on your mobile website, push notifications, and email marketing campaigns. This way, notifications become more valuable as they provide relevant information and increase conversions.

Check out deep link creation and testing tools to improve your conversions.

URL Genius

URL Genius deep link generator is designed for businesses of all sizes. Founded in 2015 by Brian Klais. This app link generator was designed to help you easily create app links for any app without any coding or technical skills.

It’s easy to use, just copy and paste the URL to redirect your traffic. It is a non-PII (no personal information is collected!) and QR code platform that allows marketers to open the application from anywhere. This could be a social profile or a product page.

Features of URL Genius

• No SDK required for app linking
• Deploy app links instantly
• All app links have dynamic QR codes
• Smart insights with URL Genius
• Customized budgeting process

This tool for creating deep links is even easier to use with optional SDKs and other technical resources.

branch

Branch is a cross-platform attribution and linking tool that helps businesses evaluate and improve the mobile user experience. Users can increase conversion rates, engagement, and retention using deep links, mobile banners, and attribution.

It helps you create and launch your entire deep linking campaign. It can store contextual information about users, where they want to go, and where they came from. You’ll get better results and improve the way your users interact with your content.

Branch characteristics

• Cross-platform persona ID
• universal advertising
• Best campaign support
• Cohort analysis
• Analyze, optimize, and integrate Branch data.

Today, mobile disrupts businesses, leading to inaccurate attribution, broken links, wasted marketing dollars, and a ruined customer experience.

B ranch can solve this problem by looking at all user touchpoints and making sure links are pointing to the right place on your website or app.

Giotto URL

JotURL is an integrated digital marketing optimization tool for marketing agencies, e-commerce companies, and online marketers. They use it to manage, optimize, compare, and monitor their marketing links.

JotURL makes it easy for users to leverage cross-channel touchpoints, optimize budgets, improve campaign execution and performance, and increase conversions.

Features of JotURL

• custom logo QR code
• Customize your domain
• CTAs with custom CSS
• health monitor
• Customizable CTA template

Managing and running traditional online campaigns comes with a lot of costs, including CTAs, conversion tracking, and branded links. JotURL lets you manage all your marketing efforts in one place.

Cochava

Kochava’s Unified Audience Platform combines mobile attribution, analytics, and data management capabilities.

The system sends notifications when key metrics change, conversion rates increase, revenue decreases, or install volume changes. Notifications are sent via email, Slack, SMS, or PagerDuty.

Characteristics of Kochava

• segment integration
• Bot integration
• Urban airship integration
• Set notifications
• Track client apps using third-party tracking

It’s the only mobile attribution tool that allows you to attribute installs without embedding an SDK in your app. Therefore, you can attribute applications via cloud integration rather than the application itself.

genius link

Geniuslink URL shortening software allows content creators, writers, marketers, and retailers to automatically route links to different web pages based on customer location.

Publishers can use product matching algorithms to direct customers to specific pages across their local Amazon storefronts.

The platform allows YouTubers to create landing pages with product images, CTA buttons, and custom logos. Geniuslink allows administrators to test multiple web pages with A/B testing. It also tracks pixels within hyperlinks, retargets visitors, and analyzes clicks across different web pages.

Geniuslink’s tagging feature allows admins to add UTM tags to links so users can compare campaigns, channels, sources, keywords, and more.

Features of Genius Link

• Campaign management
• custom domain
• engagement tracking
• advertising and marketing
• analysis link

Additionally, the reporting engine provides insights into referrals, OS, devices, destinations, click-through rates, conversions, sales, and commissions.

delivery

With Delivr , you can shorten links across your marketing and media campaigns and manage shortened URLs and QR codes all with one click.

Shortened URLs and QR codes can be used to deliver different applications based on device and operating system.

Delivr also shortens links for social media, email, and text messaging while multiple website pages, parameters, and campaign drivers make links long.

Features of Delivr

• UTM builder
• Please shorten the URL
• Link branding
• track links

Easily track the performance of each marketing channel by sharing links via email, SMS, display, social, and more.

App URL

Quixey’s AppURL solution gives you the option to choose the best URL scheme for your app.

Provides comprehensive documentation and how-to guides to make your mobile applications web accessible.

Features of AppURL

• deep linking a website
• Deep links between apps
• Custom link preview
• Analyze access
• Send a text via SMS

The AppURL service allows you to point your mobile applications to native versions of Android, Blackberry 10, iOS, and Windows Phone.

Firebase dynamic links

Firebase Dynamic Links are deep links that are intelligently programmed to redirect users to the corresponding App Store if the app is not installed on the device.

These links redirect users to a fallback page if the app is unavailable.

This allows your app to analyze information about the link that brought you to your app in the first place, allowing you to provide a customized experience to your users.

Features of Firebase dynamic links

• Convert site visitors to app users
• Multichannel integrated campaign
• Make app content shareable
• Convert desktop visitors to app users
• Strengthen in-person promotion of apps
• Improve visibility into your analytics

Therefore, users of the app will have a better user experience and save time.

last word

Deep linking system helps you achieve your maximum marketing goals for your mobile app with minimal investment. Additionally, this approach makes it easier for users to access content, products, and discounts.

As a smart app marketer, you can get the most out of deep links by using them strategically. Choose your deep linking tool wisely from the list above.

Then check out the best brand link management tools.