Apple is reportedly cutting production of iPhone SE 3 due to weak demand

Just a few days ago, Apple announced the long-awaited iPhone SE 3. This is the first budget 5G iPhone powered by the flagship A15 Bionic chipset found in the iPhone 13 series. This could have been the best-selling iPhone, but that doesn’t seem to be the case as Apple has reportedly cut back on production.

Apple to sell low-priced version of iPhone SE 3

Four people close to the matter (provided by Nikkei Asia ) say Apple plans to cut production of the iPhone SE 3 by 20% , reducing the number of SE 3 units produced this quarter by 2 million to 3 million units. suggested. The report attributes the recent decision to cut iPhone production to the ongoing Russian-Ukrainian war, which could further exacerbate the global chip shortage problem. Suggests.

Analyst Ming-Chi Kuo has made a similar prediction , with Kuo predicting that iPhone SE 3 sales will reach 15 million to 20 million units this year, up from the previous 25 million to 30 million units . However, it is said that the reason lies elsewhere.

It has become clear that neither the Ukraine war nor the Shanghai lockdown will lead to a decline in iPhone SE 3 production. The reason is simply low demand, which was unexpected.

A cheap 5G iPhone with the latest A15 Bionic chipset may not have been enough to entice people to buy. It also calls on Apple to do away with outdated iPhone 8-like form factors and come up with something new that will attract more users. What we need is a refreshed design.

Additionally, Apple is reportedly reducing production of AirPods 2 this year. Apple has shipped around 76.8 million units of the second-generation Apple TWS , and the reason for cutting its production is simply to free up space for the recent AirPods 3, and the upcoming AirPods Pro 2, which could launch later this year. Maybe it’s to secure it. iPhone 13 production may also take a hit, but this is expected due to “seasonal demand.” ”

Apple has yet to officially announce the situation, but until it does, it’s probably best to take this report with a grain of salt. If production of the iPhone SE 3 model decreases, the iPhone SE 3 could come to an end much sooner than expected. What do you think about this possible decision? Let us know your opinion in the comments section below.