Measure your marketing efforts with the 10 best agency reporting tools

Agency reporting tools transform hours-long data processing tasks into minutes of effortless clicks.

And definitely, these are great additions for agencies looking to analyze and send reports to their clients. However, not all tools can fit an agency’s situation and vision.

This article explains how reporting tools can help you make better decisions and reviews the best reporting tools for agencies so you can decide which ones are right for your agency .

Let’s dive in.

Reports provide better insights

Imagine an Excel sheet with thousands of rows and columns filled with numbers. Now, if you were asked to get relevant insights from the sheet, you’d probably be pulling your hair out.

On the other hand, it would be useful to be able to create highly visualized reports from those numbers.

The report provides a detailed breakdown of your overall marketing performance and shows how all your marketing implementations work together to achieve your end goals.

Even better, use agency reporting tools to ease the process.

Here’s how:

#1. Reports allow you to visualize complex datasets

Reports often use charts, graphs, and other visual aids to represent complex data in an understandable and accessible way. This makes it easier for teams and stakeholders to identify patterns and gain deeper insights into their data.

#2. Reports display distributed data in a systematic format

Reports are designed to aggregate data from multiple sources into a single document.

In fact, it provides a comprehensive overview of all relevant information in one place. This makes it easier for stakeholders to have a clear view of the data and understand relationships between different data points.

#3. Reports add meaning to data

There’s nothing like a report that provides context and background information for the data presented.

Reports provide space and perspective to explain what your data is and why it’s important. This helps stakeholders make sense of the data and make informed decisions based on insights.

What is the best way to create a report?

Before SaaS, agencies and organizations spent hours manually extracting data from various channels.

And yes, it was a hassle!

For example, if you’re a marketing agency, you’ll be using a variety of tools to perform your marketing efforts, juggling from tool to tool and platform to platform. Isn’t that a time-consuming and mundane task?

Fortunately, you don’t have to do that anymore.

Previously, individuals had to be assigned to perform these tedious tasks, but now with the help of robust SaaS tools, human resources can be redirected to other demanding tasks within an institution. can.

Additionally, you can now set up marketing channels and add destinations to extract data and create reports within minutes.

Basic reporting tools typically offer integration with various data sources such as G-suite, SEO tools, etc.

However, when narrowing down to agency reporting tools, you should look for additional features such as user accessibility, customer service, and white labeling.

The effectiveness of communication with clients depends, in part, on reporting. Your clients need to be able to understand the results and performance of their marketing campaigns with just a glance at your reports.

Therefore, choosing the right tool for your client’s business and overall needs is non-negotiable.

Here are the top reporting tools that meet the demands of successful agencies.

super metrics

Supermetrics is a cloud-based solution with extensions that allow users to pull metrics from a variety of data sources and create stunning reports.

With over 700,000 users worldwide, Supermetrics reporting software is expert at extracting accurate data from over 100 sources including Google Ads, Analytics, Business, Instagram Insights, Linkedin Insights, and more. Masu.

The platform is trusted by over 17,000 companies, including top companies like Accenture and Nestlé.

Here’s what you get with this platform:

• Unique data storage suggestions for agencies, companies and organizations to meet their exact requirements
• Highly customizable dashboard to suit your workflow and preferences
• Known for its effectiveness in accurately tracking PPC campaigns
• Integrates with Looker, Google Sheets, and Bigquery to support data extraction and report presentation for government agencies

If you’re an agency using reporting tools for the first time, Supermetrics is the way to go. Instead of manually retrieving data, you can spend more time analyzing and reading data to provide actionable recommendations and find new opportunities for growth for your clients.

adriel

Adriel claims that a detailed breakdown of KPIs can simplify complex marketing efforts. Adriel allows you to analyze the performance of your marketing strategies without any technical or coding skills.

Here’s what this platform offers:

• Access to 5000+ integrations with top platforms like LinkedIn, Facebook, Hubspot, and more
• Cross-channel reporting provides a complete picture of marketing activities performed on different platforms.
• Stay informed with instant notifications about important content performance and campaign errors
• White label helps agencies personalize client reports
• Toggle on and off to enable or disable specific campaigns with just a click
• Access details about your ad spend and other KPIs in one dashboard. Use campaign results and insights to better allocate budget to successful campaigns.

If you are a former data analyst or are familiar with working with raw data, Adreil can be your go-to tool for your needs.

agency analytics

AgencyAnalytics is an all-in-one reporting tool for marketing agencies to manage client profiles and reports. With over 75 integrations, you can benefit from easy-to-use dashboards that display real-time metric changes around the clock.

Let’s take a look at some of the main features that AgencyAnalytics offers.

• Built-in drag-and-drop report builder and white label functionality to easily change the appearance of dashboards and reports
• Enable the report scheduling feature to automatically send reports to your clients daily, weekly, or monthly.
• Add summaries and comments to your reports to include personalized insights and suggestions
• Analyze marketing performance on a monthly, quarterly, and annual basis to show regular growth
• Supports cross-channel reporting and shows how all your marketing activities work together to achieve your marketing goals
• We leverage a suite of SEO tools to provide our clients with focused reports on SEO, PPC, and other marketing techniques.

AgencyAnalytics is provided with various integration updates every month to meet client demands. With its mobile reporting app, AgencyAnalytics is an ideal choice for anyone who owns an agency with a large number of clients.

agency dashboard

AgencyDashboard is a campaign performance reviewer with integrations ranging from Google Business to Amazon Ads. As an additional feature, this software stands out as a keyword research tool that supports site audits and content bots.

AgencyDashboard features:

• View all your SEO and PPC metrics in one dashboard to efficiently interpret your data
• White labeling and automated reporting to maintain positive customer relationships
• Built-in Google Rank tracking tool and easy-to-use agency dashboard that lists your rankings in search engines
• Track content performance based on location and optimize your website for higher ranking positions
• Supports both desktop and mobile keyword tracking with instant email notifications for major ranking changes

If you want to white-label and send reports, AgencyDashboard is the way to go.

dash dis

DashThis is an agency-level data reporting tool that integrates over 30 of the most popular marketing channels. This reporting solution is popular for providing top-notch customer support in addition to basic functionality.

Here’s what we provide to agents:

• Customizable dashboard that allows you to prioritize client KPIs
• Templates to ease the setup process even for first-time users
• Establish effective communication with your clients by presenting attractive reports in various formats such as PDF, CSV, etc.
• Unlimited user access to agencies, regardless of plan selected
• Dedicated account manager to assist with onboarding and setup steps

Additionally, you can categorize content performance based on individual content or ads. With DashThis, you will get maximum satisfaction while using the reporting tool.

wallet

Cyfe is a reporting and analysis tool with over 300,000 users worldwide. Efficiently analyze messy datasets with custom filter options.

With white labeling and over 100 integrations, you can efficiently track all departments of your agency and client specialties such as marketing, sales, and finance.

Here’s what this platform offers:

• Use Zapier to automatically import data from various data sources without developer help.
• Navigate and view dashboards with accessibility in 15+ languages ​​to support agencies with a global customer base
• Custom widget functionality includes Google Sheets, SQL, CSV, and Push APIs to meet the needs of a variety of users
• Rank tracking elements to monitor SEO performance and improve ranking opportunities

Cyfe makes it easy to monitor the performance of your live content. Let’s say you have a set of imported data and some other data from various marketing channels. All your data can be captured within minutes and displayed on comprehensive dashboards.

clip folio

Klipfolio is a no-code reporting tool that supports government agencies that need to extract data from over 100 data sources. This tool is an effective platform for social media marketers turned agency owners.

Clipfolio features:

• It comes with over 100 integrations and data retrieval options using SQL and REST APIs, making data extraction a hassle-free task.
• Comparative analysis and overview of PPC, SEO, and social media metrics in one interface.
• Provides pre-built templates to support quick and effortless data visualization
• Automatically format PDF reports on your dashboard and share them with your team via chat, email, or add them to presentation materials

Klipfolio also has a customer management system to show real-time performance. This tool is perfect for users who prioritize maintaining an information-rich yet organized dashboard.

data box

Databox is used by over 20,000 companies and is a highly effective tool for communicating with large teams. The platform helps agencies automate client reporting, track performance, and generate reports in real-time.

Now let’s talk about its features.

• Enable role-based administration to control who can view/access/edit dashboards and reports
• Share live dashboards via TV or embed them in HTML pages to give your team more context
• Easily add comments and annotations to reports to provide insights and observations
• You can set up threshold-based alerts to receive notifications whenever KPI trends change against benchmarks you set.
• 70+ native integrations to common data points enable a smooth flow of data

With over 10 templates for specialized areas such as marketing, sales, project management, finance, software development, and SaaS, Databox is an all-rounder.

Wattagraph

Whatagraph is a cloud-based agency reporting tool that helps startups and agencies grow. Cross-channel reporting gives you access to all the basic features of important reporting tools. Much more.

Whatagraph offers:

• Track metrics such as SEO, PPC, web analytics, and email marketing to gain perspective on your overall marketing execution
• 40+ native integrations including social media, G-Suite, and all popular channels
• Receive standard notifications before sending automated final reports to clients to ensure report authenticity
• Enable white labeling to personalize your logo, domain name, and colors according to your company’s branding guidelines
• Reliable customer support to ensure smooth onboarding and user experience

To be precise, Whatagraph is for agencies that want scalability as a core feature of their reporting tool. As you scale up, the platform grows while maintaining a secure client management system.

funnel

Funnels supports the independent operation of cross-agency team members. This allows you to organize your data according to your preferences, export it to a dashboard, and present it as a report to your clients.

Here’s what Funnels offers:

• Integration with over 500 data sources lets you take advantage of the power of a variety of tools.
• Onboard unlimited clients and team members to your funnel account
• No code or technical knowledge required to fetch or export data from source to funnel
• Integrations include CRM platforms, sites, and multiple marketing channels
• Access workspaces via dashboard URLs and reports to collaborate efficiently with clients.

With a 99.99% uptime rate, this tool is perfect for agencies that keep their servers running 24/7. Some of the biggest companies, including Sony, Samsung, Superdry, and Trivago, trust Funnel for their reporting.

summary

Agency reporting tools can save you enough time so you can focus on the areas that need your attention.

There’s no need to stress about your report even when you’re about to send it to your client. The right reporting software will help you meet all your requirements and save you time.

Next, check out how to create a funnel chart in Excel.