Top 15 Most Followed Instagram Accounts (2024)

It’s probably the middle of the night and you’re trying to get some sleep, but the doomscrolling is keeping you awake. As you’re scrolling through Reels, a random thought pops into your mind that you’d like to know which Instagram accounts are the most followed. Now, I know I’m not the only crazy one here, and everyone has probably had such strange thoughts out of the blue. If you are as eccentric as me, this list will surely satisfy your curiosity. So without further ado, let’s take a look at the top 15 most followed Instagram accounts in 2024.

1. Instagram

Number of followers: 650 million

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Posts shared by Instagram (@instagram)

Instagram’s official page is the world’s most followed account on the social media platform, with 650 million followers at the time of writing. This handle actively uploads posts and videos of various other Instagrammers from all over the world.

These posts are educational, inspirational, and downright wholesome, which is why they have so many followers and can be placed at the top of this list. Besides, nothing screams king more than Instagram dominating its own platform, right?

2. Cristiano Ronaldo

Number of followers: 598 million

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A post shared by Cristiano Ronaldo (@cristiano)

It’s probably no surprise that Cristiano Ronaldo is the most followed Instagrammer in the world. The 38-year-old professional soccer player has amassed a whopping 598,303,924 followers on Instagram at the time of writing, to be specific. I’m sure that number will have increased significantly by the time you read this.

According to reports, he is also the highest-paid Instagrammer, charging a staggering amount of around $2.8 million for each sponsored post.

3. Lionel Messi

Number of followers: 481 million

Now, I don’t want all you Messi and Ronaldo fans to fight in the comments section. Or maybe it is. In any case, this is not about who is the best soccer player in the world, it has more to do with real data. Just behind Ronaldo is Lionel Messi who is the second most followed Instagram account with 481,029,386 followers on the social media platform. Messi’s Instagram handle is a mix of Instagram posts, Reels, and sponsored posts.

4. Selena Gomez

Number of followers: 426 million

Next up is Come & Get It, a singer who has amassed an impressive 426,880,455 followers on Instagram over the years. Many may be wondering why the 31-year-old singer and performer has so many followers on Instagram. Well, Selena doesn’t fake it and is known for pouring out her heart to her Instagram followers.

If you take a look at her Instagram handle, you will see that most of her Instagram posts are from the real world. Perhaps this is why she was once the world’s most followed Instagram account in 2017, before Ronaldo overtook her.

5. Kylie Jenner

Number of followers: 398 million

Then there’s Kylie Jenner, who in 2019 was declared the world’s first 21-year-old self-made billionaire. She made quite a few headlines at the time. But the 25-year- old owner of Kylie Cosmetics also has a huge following on Instagram.

Specifically, as of this writing, Kylie has a total of 398,056,314 followers on Instagram. She is also one of the world’s highest-paid Instagrammers after Cristiano Ronaldo, charging a whopping $1.8 million for each sponsored post on the platform.

6. Dwayne ‘The Rock’ Johnson

Number of followers: 388 million

WWE fans are definitely paying attention to Dwayne Johnson, also known as The Rock . Dwayne literally made many of our childhoods memorable by teaming up with Ronda Rousey and dominating the WWE stage. Moreover, thanks to his films, he has become one of the most bankable actors.

Moreover, he is also an inspirational role model to millions of people around the world, with a total of 388,394,833 followers, making him the 5th most followed Instagram account in the world .

7. Ariana Grande

Number of followers: 377 million

Yeah, Kevin Hart coming in 6th right after Dwayne would have been the funniest thing ever, but that’s the reality. Ariana Grande was ranked 6th as one of the most followed Instagram accounts in the world. It’s not just her hit songs and quirky vocals that make her Instagram account one of the most followed.

She also gained popularity for her role as the oh-so-lovable Cat Valentine on Nickelodeon’s popular television series Victorious . As of this writing, the 30-year-old musician and actress has 377,190,749 followers on Instagram.

8. Kim Kardashian

Number of followers: 363 million

If your guilty pleasure was, or is, binge-watching Keeping Up with the Kardashians , you’ll know that they’re really good at managing business . They are absolute professionals at what they do, which helped them build the Kardashian empire as we know it today. Kim Kardashian is no different, as she is the owner of multiple businesses and has an incredible net worth of $1.9 billion . Now you can see why she is one of the most followed Instagram accounts in the world with a total of 363,148,058 followers.

9. Beyoncé

Number of followers: 315 million

In 8th place was Queen Bey herself, who has a total of 315,292,719 followers on Instagram. The Single Ladies star is also one of the richest musicians in the world, with a net worth of around $540 million. Yes, think about it. Queens have ruled not only the music industry, but also the beauty and fashion worlds for decades. Everything she has done for both of these areas has given her cult status at this time.

10. Khloe Kardashian

Number of followers: 311 million

Khloe Kardashian rose to fame on the show Keeping Up With The Kardashians . She is also known as the co-founder of the clothing brand Good American alongside Emma Grede. All of this combined has allowed her to amass an astonishing 311,236,646 followers on Instagram. You can see her posting not only her daily personal life but also her professional photos.

11. Nike

Number of followers: 302 million

Yes, you read that correctly. Nike is the 10th most followed account on Instagram in the world. If you’re wondering why, visit their account. Additionally, if you are trying to understand how to get verified on Instagram naturally, checking your Instagram account will help you.

As of this writing, Nike has amassed 302,720,866 followers on Instagram thanks to its extraordinary social media strategy. These strategies have made the company’s social media presence very strong. They have a great mix of Instagram reels, videos, and posts to be on top of their social media game. Kudos to the Nike social media team!

12. Justin Bieber

Number of followers: 293 million

I’ll never forget 2010, when Justin Bieber’s Baby took the music industry by storm. From there to becoming one of the most powerful icons in the music industry, he accomplished almost everything that people can only dream of at the age of 29. It’s crazy just to think about the fact that the Stay vocalist is currently worth $293,379,140. He has a net worth of around $300 million with followers on Instagram. At first glance, Bieber seems like he’s just getting started, with many hits still to come.

13. Kendall Jenner

Number of followers: 293 million

Yes, there’s another Kardashian on this list. There’s nothing you can do about it. As we all know by now, the Kardashians know how to grow their following, and Kendall isn’t far behind with 293,235,530 followers on Instagram. She primarily rose to fame on Keeping Up with the Kardashians, which aired from 2007 to 2021, but she also gained attention for her tequila brand, 818 Tequila.

14. National Geographic

Number of followers: 282 million

If you’ve followed National Geographic and the work they’ve done over the years, you’ll understand why they’re currently one of the most followed Instagram accounts in the world Probably. One thing that makes Nat Geo unbeatable is its quality content.

Their main purpose is always to make people more and more aware of our true nature. Their Instagram posts are no different, and if you see a Nat Geo post, don’t forget to read their awesome captions. You will definitely learn a thing or two! I definitely do, and I’m pretty sure I’m one of Nat Geo’s 282,096,058 followers on Instagram.

15. Taylor Swift

Number of followers: 269 million

If you’re a Swiftie , you’re probably happy that Taylor Swift made it to the list of most followed Instagram accounts. Now, as of August 2023, Swift has 269,349,511 followers on Instagram. The Willow singer has been on that path for almost 20 years. Her songs resonate with millions of people around the world, as she is known for writing songs about ex-lovers (ouch!).

Moreover, she is also an icon who inspires the youth, which confirms the reason behind her huge fan following. Needless to say, she is one of the most influential people in the music industry, with a net worth of a whopping $740 million.